Steel Warriors x Gymshark
Put Down, Pull Up, Show Up

Creative Direction

Gymshark and Steel Warriors are encouraging everyone to “Put Down, Pull Up, Show Up”

Steel Warriors, an anti-knife crime charity who are on a mission to take knives off the street, melt them down and turn the steel into outdoor gyms, have partnered with Gymshark to transform young people’s lives by giving them more access to fitness and helping to reduce the endemic of knife crime in the UK.

We designed the branding, messaging and creative ideation around the partnership. The apparel is now for sale through Gymshark, raising money for the charity.